Performance By Design
Why Customers Don’t Choose You
Have you ever wondered how to use your knowledge and expertise to position yourself in such a way as to attract more customers and become a leader of choice in your industry? Have you thought does my organisation have a brand? What is building a brand – is that new to you?
Building a brand is not only for Apple and McDonald’s etc. it’s for you too.
Being recognised as a leader in your industry enables you to work when you want, with whom you want, and at any time you want because that’s what you want to do. Yes, or no?
Right now, in our dynamic economy, you need to be a game changer ready to step up in your industry to be positioned as the go-to person, and lead the field, so why is that not happening?
One skill I see that’s missing whether you are launching a new product or service, revisiting an existing business, or striving to be known as the best in the industry, whatever the size of your industry this one skill is important to ensure your business will grow in the current climate.
Being a game changer right now is having a business message that you change every 3 to 6 months; you need to revisit your brand communication strategy. A strategy that includes a communication plan that you and your team can follow.
Now we are online – working, training, networking, and meetings, people will ask you who are you, do you stop, pause, scratch your head, unable to answer quickly and confidently? Any hesitation your customers will think that you don’t know what you’re talking about. Be prepared because the reality is that if you can’t answer these questions one of your competitors will.
Want Game Changing Conversations?
Then you need to create a strong brand that has many magnetic touch points.
In the last few months, I have had an opportunity to listen to speakers, marketing gurus, and social media experts and honestly, I have no idea who they are, or what they do because their conversation and introduction were a lot of facts and information that was totally irrelevant and very boring.
If speaking is the most profitable skill in business why do people not have a framework to deliver a brilliant message?
- Think like a customer in your conversations
- Who are you and what’s your area of specialism?
- Who is your target market and ideal customer?
- Share something about you about your personality
- Share great results so the customer knows you have the solution
Three questions to ask yourself to become a more influential leader
- Do you have a communications program that includes staff performance?
- How often do you change your company positioning to suit future clients?
- Is the focus on positioning yourself as a position of authority in your business?
“The Power of Vocal Dynamics “
https://www.buzzsprout.com/133118/episodes
Contact me for details on our programs, which can be virtual or in-house.
Investing in our Performance Masterclasses will give you the knowledge and skills to achieve key results fast.
Sheena Walker
Performance by Design
www.sheenawalker.com